Regardless of what industry your business operates in, it is undeniable that having a good website is important. Finding a company’s website is often the first thing people do in order to check ratings, prices and services. Furthermore, searching a service or product online is the first thing people do when looking for something. Due to this, it is essential to have a professional Search Engine Optimization agency with a good SEO strategy. If you haven’t heard of SEO or don’t know why it is so important, keep reading.
What does SEO stand for?
SEO stands for search engine optimization, and is a digital marketing tool. It’s all about increasing the visibility of your website in a search engine’s unpaid, most sincere results. These results are often known as ‘organic’ results. Essentially, this means how high up on a google search your website comes; the higher up on the page it is, the more likely it is for people to click on it. It is, however, possible to pay for your website to appear higher on a search page, but this is not part of SEO techniques. With the growth of the internet, SEO is becoming increasingly popular, and can be critical for the success, or failure of a business.
How can I implement SEO?
The most important factors when it comes to SEO revolve around keyword research, content optimization, technical SEO, content strategy and link building strategy. All of these factors when used together can increase your search visibility. Arguably one of the easiest, and most effective strategies is based around keywords; these are words that when typed into a search bar bring up the most relevant results. If you want to use keywords to improve your website visibility, do your research to find out what types of words and phrases are searched regularly and add those to the content on your website in order to bring more people to your website. Content optimization focuses on enhancing the quality and relevancy of the articles, blogs images and video clips on your website. The more engaging and interesting the content, the more people view your website. It is also important to think about the technical side of your website, if your website is not functioning efficiently, people will not return to it. This revolves around the page load time, page errors and sitemaps.
Why is it so important?
It is more important than ever to have an effective SEO strategy is more important than ever; this is down to the fact that people use the internet for everything, and every business has a website. As a result of this, your website has to compete will millions of others, making it harder to get noticed. Interestingly, the majority of people using search engines are most likely to click on one of the top five suggestions in the results pages. As SEO is used to push your website further to the top of a search engine page list, it is essential in ensuring people visit it. In simple terms, if you want people to visit your website, it needs to appear high up on the first page of a search engine. Furthermore, users trust search engines, meaning having a high presence increases their trust in your website; if it is high up on the first page, it must be a trustworthy website. According to studies, people who find your website through a google or yahoo search are more likely to promote your website on social media. This is essentially free marketing, and will allow even more people to view your site. Another reason effective SEO is essential for businesses, is because it improves the user experience on the website, meaning people are more likely to return or recommend the site to friends and family.